Global real estate consultancy bridging design excellence with local intelligence. End-to-end solutions that transform commercial vision into enduring asset value.
With principal offices across Hong Kong, Shanghai, Chicago and Los Angeles, NOVO operates at the intersection of East and West. Our team brings together deep experience across China, Southeast Asia and North America — delivering projects that range from super-tall towers and large-scale mixed-use developments to cultural institutions and urban regeneration masterplans.
Every engagement benefits from our founders' three decades of firsthand experience in both Western design standards and Asian market dynamics — a duality that allows us to bridge expectations, navigate regulations, and deliver with precision.
20+
Years of experience
Delivering across two decades of market cycles and geographies.
4
Global hubs
Hong Kong · Shanghai · Chicago · Los Angeles
100+
Projects delivered
From super-tall towers to cultural landmarks and urban regeneration.
We have worked alongside world-class architects such as Foster + Partners, SOM, BIG, Heatherwick Studio and Snøhetta — working alongside them to deliver commercial and design excellence.
More importantly, our clients come back. The majority of our engagements are repeat mandates or referrals — the truest measure of trust in a relationship-driven industry. From feasibility studies through to construction completion, we are measured by the commercial success of the projects we touch.
Our culture is built around a simple premise: the best solutions emerge from deep collaboration, not silos. By maintaining a flat, highly responsive team structure, we eliminate the cross-agency friction that plagues large, fragmented consultancies. Every client works directly with senior leadership — not junior analysts.
Yield is our north star. Every recommendation, every strategy, every design decision is measured against its ability to generate enduring commercial value. Whether optimizing a masterplan for higher density or repositioning an asset for a new use cycle, our focus never wavers from the bottom line.
A single point of contact, no handoffs. Our integrated team covers positioning, development, management, and sustainability under one roof.
Every engagement is structured around measurable commercial outcomes. We don't just advise — we take responsibility for results.
Western design rigour meets Asian market fluency. We speak both languages — literally and figuratively — to eliminate translation loss.
From feasibility to completion. Our PDMS framework ensures nothing falls through the cracks — every phase is connected and accountable.
From feasibility studies through to construction completion, our integrated PDMS framework delivers measurable commercial value at every stage.