Shenzhen cityscape at dusk

Bespoke strategy.
Unparalleled commercial value.

Architecture and real estate advisory for developers who build across Asia.

Our Practice

Driven by a highly flexible, client-centric culture, our unified team eliminates cross-agency friction. NOVO connects global design excellence with local intelligence to deliver end-to-end solutions and enduring asset value.

End-to-end · Cross-agency · Global intelligence
Expertise

The PDMS Engine

Four integrated pillars that transform commercial vision into enduring asset value.

P

Positioning

Grounding commercial vision in architectural reality to ensure financial feasibility.

D

Development

Translating commercial strategy into high-yield, spatially optimized products.

M

Management

Mitigating risk and driving asset yield through strategic project execution.

S

Sustainability

Elevating ESG from a compliance cost to a long-term commercial value driver.

Vision
Architecture is a narrative poem connecting time and space. Through cross-disciplinary collaboration, we blend cultural heritage with rigorous functional practicality to deliver forward-looking, humanistic value.
Recent Collaborations
Heart of Zhenru — Shanghai mixed-use development
Heart of Zhenru
Retail strategy and advisory in collaboration with Foster + Partners
Shanghai, China
Suzhou Creek — Shanghai waterfront advisory
Suzhou Creek
Advisory services in collaboration with Nihon Sekkei + TAJD
Shanghai, China
Minsheng Wharf — Shanghai commercial viability study
Minsheng Wharf
Commercial viability and positioning in collaboration with Foster + Partners
Shanghai, China
Sci-Tech Innovation CBD — Hangzhou development advisory
Sci-Tech Innovation CBD
Development advisory in collaboration with Farrells
Hangzhou, China
Next — Our Practice

Discover how we turn vision into value.

From strategic positioning to sustainable execution — see the full NOVO approach.